Privacy & Cookie Policy

Effective Date: December 01, 2025
Company: Hrita Solutions Private Limited
Website: www.hrita.com, https://hrita.com

1. Introduction

Welcome to Hrita Solutions Private Limited ("Company", "we", "us", or "our"). We are a smart home automation and technology company committed to protecting your privacy and ensuring the security of your personal information.

This Privacy & Cookie Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, use our smart home automation services, or interact with our IoT devices.

For the purposes of the Digital Personal Data Protection (DPDP) Act, 2023, Hrita Solutions acts as a Data Fiduciary. This means we determine the purpose and means of processing your personal data.

2. Consent Framework

By accessing our website, purchasing our products, or installing our smart home services, you provide your consent to the collection, processing, and storage of your data as described in this policy.

Explicit Consent: We process your personal data only upon your clear and affirmative action signifying agreement (e.g., clicking "Accept" on our cookie banner, checking a consent box on a form, or activating a device).

Withdrawal of Consent: You have the right to withdraw your consent at any time. To withdraw consent, please contact our Grievance Officer (details in Section 9). Please note that withdrawing consent may limit our ability to provide certain smart home features or automation services to you.

3. Information We Collect

We collect specific types of information to provide seamless home automation services.

3.1 Personal Data (Identity Data)

Information that can identify you as an individual, collected primarily through forms and account creation:

Identity: Name, email address, phone number, and physical installation address.
Credentials: Usernames and passwords created for accessing Hrita applications.
Payment Records: Transaction history (Note: We do not store complete credit/debit card numbers; payment processing is handled by secure third-party gateways).

3.2 Technical & Device Data (IoT Data)

Information automatically collected from your interactions with our website and smart devices:

Device Telemetry: IP address, browser type, device model, operating system, and unique device identifiers (MAC address, etc.).
Smart Home Usage: Logs of device usage, automation schedules (e.g., lighting timers, thermostat settings), and app usage duration.
Network Activity: Information regarding the performance of devices on your network to ensure connectivity and troubleshooting.

4. Purpose of Data Processing

We collect and process your data for the following specific purposes:

Service Delivery: To configure, operate, and maintain your smart home devices and automation schedules.
Personalization: To tailor the smart home experience to your preferences and daily habits.
Customer Support: To troubleshoot technical issues, respond to inquiries via our chat widget, and provide remote maintenance services.
Product Improvement: To analyze usage patterns (anonymously where possible) to improve firmware stability and app features.
Marketing & Communication: To send you updates, security alerts, and relevant offers (subject to your opt-in).

5. Cookie Policy

5.1 What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They help us recognize your device, remember your preferences, and analyze how you use our services.

5.2 How We Use Cookies

We use cookies for:

Essential Functionality: Ensuring the website and support chat widgets function correctly.
Analytics: Understanding visitor behavior to improve our website design.
Advertising: Measuring the effectiveness of our marketing campaigns.

5.3 Third-Party Trackers

We partner with third-party service providers who may set cookies on your device. The specific tools we use include:

Provider	Type	Purpose
Zoho SalesIQ	Functional	Powers the customer support chat widget and tracks visitor engagement.
Google Analytics 4 (GA4)	Analytics	Tracks website traffic sources and user behavior on-site.
Mixpanel	Analytics	Analyzes specific user interactions (e.g., button clicks) to improve product experience.
Google Ads	Advertising	Tracks conversions to measure ad performance.
Meta (Facebook) Pixel	Advertising	Helps us display relevant ads on social media and measure ad effectiveness.
LinkedIn Insight Tag	Advertising	Measures performance of professional campaigns and retargeting.

5.4 Managing Preferences

You can manage your cookie preferences at any time via your browser settings or by using the consent banner on our website.

6. Rights of the Data Principal

As a Data Principal (the individual to whom the data relates), you have specific rights under the DPDP Act, 2023:

Right to Access: You may request a summary of the personal data we are processing and the processing activities undertaken.
Right to Correction & Erasure: You may request us to correct inaccurate or misleading personal data, complete incomplete data, or erase your personal data (unless retention is required by law).
Right to Grievance Redressal: You have the right to have your grievances regarding data processing addressed by us.
Right to Nominate: You have the right to nominate an individual who shall exercise your rights in the event of death or incapacity.

7. Data Security

We adhere to the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. We implement industry-standard encryption (HTTPS/SSL), secure protocols, and strict access controls to protect your data from unauthorized access, loss, or misuse. We strive to ensure our smart devices receive regular security updates to protect against vulnerabilities.

8. Data Retention

We retain your personal data only for as long as it is necessary to fulfill the purposes outlined in this policy or as required by law (e.g., tax regulations). Once the purpose is fulfilled or consent is withdrawn, your data will be securely deleted or anonymized.

9. Grievance Redressal

If you have any concerns, complaints, or questions regarding this Privacy Policy or the processing of your data, please contact our designated Grievance Officer:

Name: Shubham Khandelwal
Designation: Grievance Officer, Hrita Solutions Pvt Ltd
Email: shubhamkhandelwal@hrita.com
Address: 212 Nirman Kendra, Off E. Moses Road, Mahalaxmi, Mumbai – 400 011

We will endeavor to resolve your grievances within the timeline prescribed under applicable Indian laws.

10. Jurisdiction

This Privacy & Cookie Policy is governed by the laws of India. Any disputes arising out of or in connection with this policy shall be subject to the exclusive jurisdiction of the courts in Mumbai, Maharashtra.

11. Updates to This Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. The "Effective Date" at the top of this page indicates when the latest changes were made. Continued use of our services after updates constitutes acceptance of the changes.